Don't Destroy Your Online Platform - 10 Things to Watch Out For!

by Edie Melson @Edie Melson 

Tweet This: 10 Ways you may be hurting your online platform - from #SocialMedia expert @EdieMelson 

For writers today, an online presence can mean the difference between success and failure. But if we’re not doing it right, we may be our own worst enemy. Today I want to share 10 ways you may be wrecking your social media presence.

1. You have an inconsistent social media presence—I’m not talking about taking weekends off, but on spending consistent time building your online presence. This includes showing up on Twitter and Facebook with reasonable regularity, and keeping a regular schedule for your blog posts.

2. You over-promote—The promotion I’m talking about is SELF promotion. Use Edie’s 5 to 1 rule—for every 5 social media updates, you’re allowed one additional update about yourself.

3. Your website doesn’t have social share buttons—I don’t know how much time I’ve spent on your sites looking for your twitter handle or trying to follow you on Facebook. Most people won’t spend more than three seconds. That’s not long.

4. You engage in Hashtag overload—Hashtags are great, and using them CORRECTLY can net you a lot of new followers. But correctly means no more than two per update. When you up your ante to three, the results begin to drop off.

5. You use auto-responders—Is there anyone out there who likes to talk to computers? Not me. Beyond that, we’re a pretty savvy group. We can tell an auto-respond message from a real one.

6. You’re obsessed with the numbers—Social Media growth takes time. Shortcuts bring more trouble than help. As long as you’re seeing growth, you’re doing well.

7. You don’t utilize a scheduling program—Personally I prefer Hootsuite. It keeps me visible online without having to spend hours a day tied to the Internet.

8. You’re guilty of hogging the stream—This means you post three or more updates in a row. You’ll find that behavior will encourage people to unfollow and unfriend you in droves. Spread out your updates and keep your connections happy.

9. You try out every new platform that appears—No one can do everything well. Focus your energy on Facebook and Twitter. With these two platforms you’ll hit almost 100% of your audience. After that, no more than one or two more. Focus, focus, focus.

10. You send out game invitations—This is a personal one for me. I used to get so many game requests I finally made it a hard and fast rule that I do NOT play games on Facebook. I’ll give anyone a pass for the first invitation you send, but after that, I will immediately unfollow anyone who sends me another one.

Tweet This: Don't hurt your online presence - 10 things to watch out for from @EdieMelson 

Now it’s your turn, what turns you off when it comes to social media? Is there something that leads you to immediately sever a connection? Share, so we can all see things from a different perspective.