The Number One Method of Author Promotion—Social Media

By DiAnn Mills @DiAnnMills 

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Authors are in search of the holy grail of book promotion. We read blogs and follow prominent writers who are the gurus of mastering marketing and promotion. After a while, all the posts are a maze of saying the same thing with different terminology.

For certain word of mouth is the best advertisement in the world.Social media is the number one method of communicating messages, whether it is conducting meetings, sharing stats and data, news, or exchanging photos with family and friends. The separation of personal and professional communication has merged together to keep up with the latest news and trends. The world is mobile, and that means knowledge is accessed through online and mobile devices, and it doesn’t matter the language or culture because everyone with a mobile device can be reached.  

Friends, that’s the most positive news for writers. Experts estimate 7.4 billion people by the end of 2016. Do the search on Google—there are more mobile devices in the world than people.

This is sounding better and better for writers. Edie and I are committed to bringing you the best method of getting a writer’s books into the hands of readers.

We can all be more savvy, more data and statistics driven to increase our brand awareness and sales. But what does that mean for us as professional writers?

The best way to reach readers is through social media.

That’s exciting. Thrilling.

So let’s make a commitment to the following.

1. I will learn how to efficiently and effectively post on Facebook and Twitter.
2. I will blog regularly on a site that receives numerous hits and is highly respected in the publishing industry.
3. I will follow those within the publishing industry who offer valuable advice about social media. Edie and I filter through many sites like Social Media Examiner, Pro Blogger, Blogging Bistro, HubSpot, and others to bring you valuable information here on The Author Roadmap.
4. I will post at least once a day on Facebook and Twitter.
5. I will learn how to use Hootsuite or Buffer, hashtags, tweetables, and blog organization.
6. I will share other posts and help writers become more proficient in their careers.
7. I will congratulate myself for stepping up to the plate and giving my book a winning season.

Comment here if you’ve decided to take the social media marketing and promotion challenge. 



 

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DiAnn Mills is a bestselling author who believes her readers should expect an adventure. She combines unforgettable characters with unpredictable plots to create action-packed, suspense-filled novels.

Her titles have appeared on the CBA and ECPA bestseller lists; won two Christy Awards; and been finalists for the RITA, Daphne Du Maurier, Inspirational Readers’ Choice, and Carol award contests. Library Journal presented her with a Best Books 2014: Genre Fiction award in the Christian Fiction category for Firewall.

DiAnn is a founding board member of the American Christian Fiction Writers; a member of Advanced Writers and Speakers Association; International Thriller Writers, and the Faith, Hope, and Love chapter of Romance Writers of America. She is co-director of The Author Roadmap with social media specialist Edie Melson where she continues her passion of helping other writers be successful. She speaks to various groups and teaches writing workshops around the country.

DiAnn has been termed a coffee snob and roasts her own coffee beans. She’s an avid reader, loves to cook, and believes her grandchildren are the smartest kids in the universe. She and her husband live in sunny Houston, Texas.

DiAnn is very active online and would love to connect with readers on any of the social media platforms listed at www.diannmills.com.