Book Promotion through Pinterest

By DiAnn Mills @DiAnnMills

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Writers look for creativity in promoting their writing projects.

We ask ourselves: what can I do that thrills my romantic suspense readers?

Designing a Pinterest board with images and quotes from our books spark interest and excites others to investigate who we are and our books.

I recommend developing a secret Pinterest Board long before the book is released, so you can make the board “public” a few days before it hits the shelves.

Easy right?

Let me walk you through the process. It’s really fun.

1. Go to Pinterest - https://www.pinterest.com/ and click on your photo on the far right side. Then click on “my profile.” The page looks like this:
2. Scroll to the bottom of the page and click on “Create a secret board.”
3. Complete the form. “Name” is your book’s title.
4. “Description” is your brief description of the pin.
5. “Category” is “Film, Music, and Books.”
6. Makes sure the “yes” is elected for secret.
7. If you have “collaborators” or you want to share the contents with a publicist, editor, or a friend, type in the person’s e-mail address.

Now, you’re ready to start pinning.

1. Your first pin is your book cover. This is the identifying image and the source of images for the entire board.
2. Other images to pin are bookmarks, postcards, banners, and some advertisements that focus on your book.
3. For novelists, select actors and actresses who would play leading roles in your book. An excellent source for finding legal images is to search other Pinterest boards. Pin from there to the secret board.
4. Memorable quotes allow the writer to create memes. Personalize these images to fit your book.
5. Where is the book set? Use your own images or find ones on free image sites to create a meme.
6. Search through your book for other means of creating images to pin on your board. Be original!
7. Post a photo(s) of you conducting research, writing, or just being you.

The following are two screen shots of a board I created for my novel Deadlock. You can also view the board here: https://www.pinterest.com/diannmills/deadlock-novel/




 Are you ready to create a Pinterest Board for your book?

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DiAnn Mills is a bestselling author who believes her readers should expect an

adventure. She combines unforgettable characters with unpredictable plots to create action-packed, suspense-filled novels.

Her titles have appeared on the CBA and ECPA bestseller lists; won two Christy Awards; and been finalists for the RITA, Daphne Du Maurier, Inspirational Readers’ Choice, and Carol award contests. Library Journal presented her with a Best Books 2014: Genre Fiction award in the Christian Fiction category for Firewall.

DiAnn is a founding board member of the American Christian Fiction Writers; a member of Advanced Writers and Speakers Association; International Thriller Writers, and the Faith, Hope, and Love chapter of Romance Writers of America. She is co-director of The Author Roadmap with social media specialist Edie Melson where she continues her passion of helping other writers be successful. She speaks to various groups and teaches writing workshops around the country.

DiAnn has been termed a coffee snob and roasts her own coffee beans. She’s an avid reader, loves to cook, and believes her grandchildren are the smartest kids in the universe. She and her husband live in sunny Houston, Texas.

DiAnn is very active online and would love to connect with readers on any of the social media platforms listed at www.diannmills.com.