The Power of Pinterest in Novel Promotion

By DiAnn Mills @DiAnnMills

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Pinterest claims to have 100 million active monthly users while noting 176 million registered users. Those stats are amazing, especially when writers are geared up to market and promote a new book. 

Using Pinterest for promoting novels allows writers to expand their creativity. An easy way to entice a reader to check out our work involves pulling out special sections of the novel that can be translated into a picture or meme.

Story symbols and products and services have the ability to represent key aspects of the book and urge the reader to investigate further. For example: is your character a Starbucks, Coke, or McDonalds fan? Does the character thrive on baseball or tennis? Does your character take long walks by the ocean to ease her mind? walks by the ocean to ease her mind?
 
Snippets of the setting make the story come alive.

Photos of the writer engaged in the writing process or involved in something fun links the passion of the writer for the story.  

Quotes from the story—those witty comments that can be humorous, insightful, or way deep. (In fact, we writers often wonder where they came from.)

Now that you have an idea what to use for your novel’s Pinterest board, stir up your creative juices and let the writer’s uniqueness shine.

1. Create a new board for your novel. If the book hasn’t been released, make sure this is a “secret” board.
2. Study the psychology of color. Use what attracts readers to your books.
3. Organize what you want to pin on your story’s board.
4. Create memes for setting and symbols. PicMonkey is an easy way to personalize and make your designs powerful. Use free stock photos from such sites as Pixabay, Unsplash, Negative Space, or Stock Snap.
5. Use a plain canvas background or a pic to focus on a quote. Again PicMonkey is an amazing tool.
6. Include your URL on each pic. This brings traffic to your website and invites repins.
7. Use keywords to organize and complete the necessary description for your pins. This ensure your story and brand are easy to find.
8. Add the Pinterest button to your website.
9. Make your board public on the day before your book’s official release date.
10. Share your board and pins via social media with friends and readers. Others are excited to see a new perspective on the story.
11. Follow others on Pinterest and they will follow you.

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DiAnn Mills is a bestselling author who believes her readers should expect an adventure. She combines unforgettable characters with unpredictable plots to create action-packed, suspense-filled novels.

Her titles have appeared on the CBA and ECPA bestseller lists; won two Christy Awards; and been finalists for the RITA, Daphne Du Maurier, Inspirational Readers’ Choice, and Carol award contests. Library Journal presented her with a Best Books 2014: Genre Fiction award in the Christian Fiction category for Firewall.

DiAnn is a founding board member of the American Christian Fiction Writers, a member of Advanced Writers and Speakers Association, and International Thriller Writers. She is co-director of The Author Roadmap with social media specialist Edie Melson where she continues her passion of helping other writers be successful. She speaks to various groups and teaches writing workshops around the country.

DiAnn has been termed a coffee snob and roasts her own coffee beans. She’s an avid reader, loves to cook, and believes her grandchildren are the smartest kids in the universe. She and her husband live in sunny Houston, Texas.

DiAnn is very active online and would love to connect with readers on any of the social media platforms listed at www.diannmills.com.